2025
For the Publicis Health rebrand, the goal was to move away from the traditional, clinical look of healthcare agencies and create something bold, dynamic, and human. The new identity focuses on the people Publicis Health supports every day and the real impact they make in the world. At the heart of the design is the “O” in the wordmark, reimagined as the center of a clock with shapes radiating outward to show movement and energy. The clock signifies the urgency and importance of healthcare, reminding us that time is precious and that every moment matters. Paired with the tagline “Health is Now,” the rebrand captures a sense of immediacy and care, showing that Publicis Health is driven by people and purpose, right here, right now.
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2024
Innero! is a concept card game, created and designed by myself.
The idea was to mix both Uno and Rummy into one fun game, with a contemporary and brightly coloured design. A quick card game which can be played by anyone!
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2024
HUMEN’s campaign addressed the UK men’s mental health crisis with a powerful message: when the world feels like it’s closing in, it’s time to open up. Featured across The Outernet on Tottenham Court Road and starring well-known actors, the campaign reached over 8 million people, generated 17,600 social interactions, and encouraged 359 men to seek support, potentially saving lives. I contributed by art directing the shoot, designing the supers, and solely editing and directing the case study film, helping bring the campaign’s message to life with authenticity and impact.
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Branding
2025
Nomad FC is a concept football badge inspired by the original meaning of the word “nomad.” The brand centers on an asymmetrical, intertwining road that appears endless, symbolising movement, journey, and constant exploration.
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2025
I created a series of concept book covers and that explore bold typography, composition, and visual storytelling. The book covers experiment with minimal yet expressive layouts that capture each concept’s core idea through color, form, and type.
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2023
Bunglow is a self-produced musical duo, and I’m one half of the project. We create everything ourselves, from the music to the visuals, crafting an experience that feels cohesive and authentic. As a designer, I wanted our identity to reflect the same level of care and creativity that goes into our sound. I designed all the artwork and produced a full music video for our latest EP, Floating Still, with all motion design created by me. I’ve always been drawn to circles, which I see as the most honest and balanced shape. The glowing sphere in the video, inspired by our name, became a central element in our visual language. The film follows this form through moments of stillness and motion, creating a dreamy and ethereal atmosphere that mirrors the tone of the music.
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2025
The posters were developed as part of the 36 Days of Type series, where each piece reimagines a letter or number with its own unique personality and graphic style. Together, the collection showcases a playful yet considered approach to design, balancing creativity with clarity.
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Motion Design
2021
During covid and lockdown, Leeds United commisioned me to create a series of illustrations and animations alongside their ‘Stay Home’ campaign. This was a dream for me and I enjoyed it so much working for my club!
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Art Direction
2024
Responsible Planet is a blog and movement dedicated to promoting sustainability, and their rebrand aimed to capture that mission with a look that feels natural, bold, and clean. Inspired by the organic beauty of trees, mountains, and natural landscapes, I developed a visual identity that reflects harmony with the environment. The earthy colour palette grounds the brand in authenticity, while the minimalist logo with its organic shapes symbolises the connection between nature and Responsible Planet’s purpose. The result is a modern and approachable identity that embodies the brand’s commitment to protecting and celebrating the world we live in.
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2025
This project was a weekend brief submission for the Young Lions 2025 Design Competition. Working as a team of two with copywriter Ella Allibone, we were challenged to rebrand and reposition the Media Business Course. Within just 48 hours, we developed a bespoke typeface and an adaptive logo system that capture the course’s spirit of innovation, growth, and constant evolution in a fast-moving industry.
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2025
After discovering that my mum collected thousands of beer mats in the 1970s, I explored the graphic design of that era and created a series of prints and animations inspired by them. The work went viral on both Instagram and TikTok, accumulating close to one million views.
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